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WHO ARE MY CUSTOMERS?
order-takingThey could be anybody. East of Chicago Pizza appeals to all ages and is priced for any income level.

After 20 years, we’ve developed some specific data regarding the bulk of our customers from market studies and national pizza segment demographics. Generally speaking, our typical customer:

Has a household income exceeding $25,000.
Is 18 to 49 and looking to purchase a pizza with quality, value and convenience influencing their decision.
Leads a busy lifestyle and orders delivery or goes out to eat several times per week.
We have locations in busy urban areas and some small towns. Depending on the concept you choose (Delivery Carry-out (DELCO) or Dine-in), as long as there’s adequate population, we’ll consider a request for an East of Chicago location. Here are some proven guidelines:

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pizza-ingredientsIn small or rural markets, we want to see a population of at least 10,000 within a 10-mile radius. In urban areas, because of increased competition and traffic, we recommend within a three-mile radius:

At least 14,000 people
7,000 households
A strong daytime population

We’re are targeting people who enjoy a great tasting pizza at an affordable price — and professionals who don’t have a lot of time to waste.

Next Step
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