THE EAST OF CHICAGO PIZZA STORY
East of Chicago Pizza is a proven franchise system, which has thrived for over twenty years in the ultra-competitive pizza industry. We have more than 80 locations in six states and in 2013, East of Chicago continued its impressive growth by surpassing 48 consecutive months of same-store-sales increases, the addition of 12 new locations, all while breaking the $30 million mark in franchise-wide sales.
In 2008, Tony Collins, a multi-unit operator, purchased the franchise. Tony’s vision for the East of Chicago brand centered on the drive and success of existing operators. “It started with engagement of the owners across the board,” Collins said. “We looked at each operating unit and completed over 200 store visits in order to establish our vision and company goals for the next five years. Plus, we invested heavily in training and operational systems while securing national distribution channels.” Today, East of Chicago Pizza is recognized throughout the Midwest for our specialty pizzas, delicious subs, and signature wings.
In the next five years, the company plans on reaching a total of 150 units and growing the corporate structure to provide continued support to the franchisee in all aspects of development, training and operations. The drive and success of existing franchisees are major aspects of East of Chicago’s future growth plans. “You have to see beyond initial investment and want to grow larger with us,” said Collins, noting the brand emphasizes there is a huge opportunity for aggressive expansion in key territories. “We look for potential franchisees who have great passion, a background in restaurant management, or, ideally, a multi-unit operator.”Next Step